mora is the Most Powerful Account for Kids in America

A Mora Kids Roth IRA is designed to maximize the power of compounding by starting early.

$5 million* for each of your children at retirement
Growth and Withdrawals are Tax-free*
We automate compliance, filings & documentation
Access a portion of the funds early, anytime.
maximize compounding by starting early
Start at age 5 and your kids could have $4,411,118
Start 2 years later and your kids would lose $1,123,456

We Made Mora Because We’re Parents Too

I’m Ali, and These are My Two Kids.

Do you worry about providing a safety-nest for your kids? Worry about what you'll leave them? Worry if they'll have enough to meet life's challenges head-on? Will their nest egg grow, or will taxes take a big bite? Will they be protected even when you're not there?

I wonder about that all the time too. These are my 3 and 6 year olds, the first account holders on Mora. The firefighters gave them hats which were obviously a big hit. They want to grow up and be heroes just like these guys.

There is nothing more precious to us than our little ones. There is no bridge too far, no mountain too steep. If there's something genuinely good we can do to secure their future, we should and we will.

Ali Moiz
Mora Co-Founder
My kids are the first account holders on Mora, read my letter to them when they turn 21 .

America’s Most Powerful Savings Account for Kids

Features
Mora Kids Roth IRA
kids College 529
UGMA/UTMA
Tax-Free withdrawals (for ANY purpose)1
After-Tax Balance of $100K invested2
$4.62 million
$252K
$2.77 million
Typical compounding period1
50 years
12 years
50 years
Does not impact FAFSA (Federal Student Aid)
No over-funding downside/penalty3
Can access partial funds at anytime4
All funds available at...
Age 59.5
College
Anytime
Features
With Mora
DIY
Time
5 mins/mo
~5 hours/mo
Cost
$245 (One-time setup) 
+ AUM
~$10,000 in CPA &Attorney setup costs
Employment Contracts, Paystubs, W2, Timesheets
Built-in
None, do it yourself
Compliance checklist
Built-in
None, do it yourself
IRS Audit-Defense²
Built-in
~$10K-$20K in legal fees, 
plus potential penalties
Expert Group Calls w/licensed CPAs & Tax Attorneys
Included, (Free 2 per month)
None, typically $400-$900/hour
1Roth IRA withdrawals are tax and penalty-free for any purpose if withdrawn after 59.5. College 529 plans are only tax-free if used for educational use. Roth IRA for Kids can compound for 50 years if setup for a child between 5-10 years of age. College 529 compounding typically ends at college.
2Assumes an initial $100K balance invested at net 8% IRR for the typical compounding period stated above. Assumes a 40% federal+state effective tax-rate for Brokerage account. Hypothetical comparison, your results may vary widely based on market conditions.
4If a College 529 plan is overfunded, meaning there’s excess funds that can’t be used for education, and are then withdrawn, that is subject to federal and state taxation plus an extra 10% penalty. There’s no over-funding downside to a Roth IRA or UGMA brokerage account. Your kids will just have more money.
5Roth IRA contributions (money you put in) can be withdrawn at any time, free of taxes or penalty.

Built to Last

Your Mora Roth IRA for Kids is an independent Roth IRA account held in your name at Fidelity, one of the most-trusted and largest custodial providers in America.

accounts held in trust with
Direct Ownership
Your child owns the Roth IRA account directly, not Seedling
Trusted Administration
15.8 million IRA accounts, $1.8 Trillion under administration¹
SIPC Insurance
Accounts are SIPC-insured up to at least $500,000²
Established History
Founded in 1946, regulated and insured.

Fidelity has not endorsed or approved of Mora's services. We are not affiliated with Fidelity. You'll set up an independent account at Fidelity and connect it to Mora.

Mora vs. DIY

32.3 million US households contributed to a Roth IRA in 2022. A part of these were custodial Roth IRAs for kids. Many families are doing this independently today. Here’s a comparison of Mora vs doing it yourself:

features
With Mora
DIY
Time
15 minutes/mo
~4 week to setup, then ~5 hours/mo in compliance, filings, and recording.
Cost
As little as 0.25% AUM.
~$10K in legal setup costs, then ~$8k/yr for  payroll, filings, and compliance*.
Peace-of-Mind
Sleep easy with our vetted legal framework.
None.
Compliance & Filings
Employment contracts (W2, W4, 1099, 5498, W3) and paystubs, timesheets, and more.
None.
Payroll and ACH Processing
Payroll, ACH, and withholdings as needed.
None.
IRS Audit-Defense, up to $100K
Up to $100K in legal fees if you get audited**.
None.
Features
With Mora
DIY
Time
5 mins/mo
~5 hours/mo
Cost
$245 (One-time setup) 
+ AUM
~$10,000 in CPA &Attorney setup costs
Employment Contracts, Paystubs, W2, Timesheets
Built-in
None, do it yourself
Compliance checklist
Built-in
None, do it yourself
IRS Audit-Defense²
Built-in
~$10K-$20K in legal fees, 
plus potential penalties
Expert Group Calls w/licensed CPAs & Tax Attorneys
Included, (Free 2 per month)
None, typically $400-$900/hour
*cost assumes using a 3rd-party payroll processor like Gusto, ADP etc, and CPA or Tax attorneys to help you draft the contracts and do tax reporting.
**applies only to an audit covering Mora custodial Roth IRAs, not other matters. Does not cover penalties or taxes.

How it Works.

Seedling is a simple, easy process where you're in total control.

1. Solve Earned Income
See dozens of examples of how other children and parents are satisfying the Earned Income requirement. Pick one that works for you
2. Tax Filings & Documentation
We process the payroll for you, manage the W4, W2, paystubs, job description and employment contracts needed to meet IRS standards.
3. Grow Tax-Free
Let your child's Roth IRA grow tax-free to the millions*. If eligible, you may also claim tax deductions for yourself.

Too Good to be True? Nope, Mora is Backed by Experts.

Learn what the experts are saying about Seedling Kids Roth IRAs.

Q&A with Anthony; Tax-Free Investing for your Kids with a Roth IRA

Anthony Kim, Tax Attorney & Partner at Kim & Rosado
  • Anthony worked for 26 years as an attorney with the Office of Chief Counsel, IRS
  • Supervised national industry programs , drafting IRS guidance
  • Primary counsel for the IRS Global High Wealth (GHW) industry group
  • Assisting with audits of high-net-worth individuals. Recognized by US Dept. of Justice
  • Instructor at IRS training sessions and adjunct professor in taxation for over 19 years

Q&A with Deborah

Deborah Horwith, CPA
  • CPA with 23 years of public and private accounting experience
  • Fractional CFO at technology companies & startups
  • Senior, Audit and Enterprise Risk Services, Deloitte and Touche
  • Tax prep and audit specialist

Hear Their Stories.

Learn from families who’ve started their children's financial journey with Roth IRAs.

FAQs

Does my child have to pay payroll taxes if I’m paying them?

If you’re hiring your child through your family business and they’re under 18, they are generally exempt from Social Security and Medicare taxes. However, federal income taxes may still apply if their earnings exceed the standard deduction. Mora helps you navigate these rules and handle payroll tax compliance.

What is Mora Audit Defense?

Mora Audit Defense is our comprehensive support service designed to protect you in case the IRS audits your child’s Roth IRA or earned income. We provide detailed documentation of your child’s work, payroll records, and task descriptions to ensure compliance with tax regulations. If you’re audited, our team will guide you through the process, giving you peace of mind.

I’m new to IRAs/Roth IRAs. How do they work?

A Roth IRA is a retirement account that allows contributions with after-tax dollars. The money grows tax-free, and withdrawals in retirement are also tax-free, as long as certain conditions are met. Contributions can be withdrawn anytime without penalty, making it a flexible option for long-term savings. For children, Roth IRAs are a great way to set them up for financial success early.

Do I have to invest a lot of money for my child to get millions?

Not at all! Thanks to the power of compound growth, even small contributions can grow significantly over time. For example, investing just $6,000 annually from ages 8 to 18 could grow to over $2 million by the time your child is 65, assuming a 7% annual return. The earlier you start, the more time their investments have to grow.

What is the Earned Income requirement?

To contribute to a Roth IRA, your child must have earned income—money they’ve received for work they’ve done. The income must be verifiable and meet IRS guidelines. This can include household chores or tasks for your family business, as long as they’re age-appropriate, paid at a reasonable market rate, and properly documented. Mora helps you meet this requirement by streamlining payroll and providing compliance support.

Can I do this on my own without Mora?

Yes you can. Trusts, Banks and Custodians such as Schwab or Fidelity offer Roth IRA for kids. This is the DIY option, and while its certainly possible, you’ll be responsible for structuring, documentation, archiving and payroll records for each child. It may also cost significantly more once you factor in time spent with CPAs / Tax attorneys to set this up.

How many parents have setup a Roth IRA for their kids?

Around 11% of Americans have IRA accounts. There are over 15.3 million IRA accounts at Fidelity alone, most of which are Roth IRAs. There isn’t good data available on how many of these IRA accounts are for kids, or were setup when the account owner was a child by their parents. A safe estimate would be these are in the millions.