Building a Better Way to Save for Your Kids

We're building this to last 100+ years with safeguards, failovers, and redundancies, so that we're here when your kids grow up.

Direct Ownership

Your child owns the Roth IRA account directly, not Seedling

Trusted Administration

15.8 million IRA accounts, $1.8 Trillion under administration¹

SIPC Insurance

Accounts are SIPC-insured up to at least $500,000²

Established History

Founded in 1946, regulated and insured.

Backed by the Best Investors

We Help Parents Secure Their Children's Future

And if you’re interested in doing the same, you should join us.

Meet the Team

People who’ll do right by your kids.

Ali Moiz

Co-founder

Murti Hussain

Co-founder

Deborah Horwith

CPA

Eddy Almeida

CTO

Anthony Kim

Attorney

Nick Rosado

Attorney

Cassius Kiani

Product Designer

Carl Solli

Software Developer

Jerry Griffiths

Marketing

Bethany Griffiths

Content

disclaimer & Disclosures

NCC-1701-D Inc (Mora Software) and Mora Advisors LLC, collectively “Mora”, offers helpful planning software tools, payroll services, compliance filings and investment advisory services. You may use some, all or none of these services.

Mora is NOT currently live or available to users. Mora Advisors is pending registration with the SEC as an internet-advisor, and until that is completed, we do not offer any investment-related advice, investment accounts or related services. You may use our free calculator & other planning tools in the meantime.

Investing involves risk and there is the potential of losing money when you invest in securities and digital assets. Past performance does not guarantee future results and the likelihood of investment outcomes are hypothetical in nature.

Investments in securities and digital assets are: Not FDIC Insured • Not Bank Guaranteed • May Lose Value.

Furthermore, investing in digital assets is highly speculative and volatile, and only suitable for investors who are able to bear the risk of potential loss and experience sharp drawdowns. **

Before investing, consider your investment objectives and Mora Advisors LLC's fees and expenses. Mora Advisors LLC’s internet-based advisory services are designed to assist clients in achieving discrete financial goals. They are not intended to provide comprehensive tax advice or financial planning with respect to every aspect of a client's financial situation and do not incorporate specific investments that clients hold elsewhere. For more details, see our Form CRS, Form ADV and other disclosures (coming soon).

Your custodial Roth IRA accounts will be held with a qualified custodian that has SIPC insurance. This does not protect your investments from loss of value due to poor investment decisions, market downturns or other risks. SIPC protection is limited to protecting you from risks such as insolvency or bankruptcy related to the qualified custodian or bank that holds your account.